About Us

Reality Check is a youth led, adult supported movement in New York State that empowers youth to become leaders in their communities, exposing the manipulative and deceptive marketing tactics of the tobacco industry. Our GoalsExpose the Manipulative and Deceptive Marketing Tactics of the Tobacco Industry. Produce change in our communities through grass roots education and Read More »

Media

What is Reality Check? Reality Check is a New York State youth-led, adult supported group that works to counter the deceptive marketing practices of the tobacco industry and the effects of tobacco marketing on youth. Reality Check youth work to expose the truth about tobacco industry advertising and promotion, and to reduce the burden of Read More »

Mobilize Against Tobacco Lies

Reality Check youth leaders join forces with other individuals and organizations across the country who are working together to expose the truth about the commercial tobacco industry and the ways it produces, manufactures, markets and promotes its deadly products. Reality Check youth leaders help to organize and participate in national group events, especially activities surrounding Read More »

Youth Ambassador of the Year Awards

Reality Check of New York State Youth Ambassador of the Year Awards honors the outstanding work of youth who have taken the lead in holding tobacco companies accountable for marketing to youth Reality Check Youth Leaders are fighting to protect their peers and their communities from the dangers of tobacco use through public education and Read More »

Legislative Education Day

Legislative Education Day (LED) is a day dedicated to educating New York State Legislative Members about the importance of the NY State Tobacco Control Program (TCP) https://youtu.be/TyZZfh-Fvj0 Legislative Education day is a culmination of education efforts of the previous few months bringing together TCP contractors, advocates, youth, and community members from across NY state. The Read More »

Tobacco Where We Live, Work, and Play

Reality Check aims to educate their communities on the benefits of tobacco-free and smoke-free spaces. Tobacco-litter and secondhand smoke can be hazardous. Reality Check youth leaders engage their communities to take action and raise awareness about the benefits and the need for smoke-free, vape-free, and tobacco-free spaces. Currently over 500 municipalities in New York State Read More »