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The Youth Advocate of the Year Award, sponsored by Reality Check of New York State, honors the outstanding work of youth advocates who have taken the lead in holding the tobacco companies accountable for marketing to youth. These young activists are fighting to protect their peers and their communities from the dangers of tobacco use through public education efforts, peer-to-peer training and outreach to policymakers.  Many have worked to improve communities at the local and state level by limiting tobacco industry access to youth, protect youth from exposure to tobacco marketing and imagery, and ensure that tobacco prevention programs continue to receive funding. Their work inspires and motivates other young people to join in their advocacy efforts.


“Becoming the YAYA for the Central Region has opened up many new doors for me in my life”
Jacob Brady- Central Region YAYA